PPC Advertising for Maximum Web Promotion

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Engaging in pay-per-click (PPC) advertising has its own benefits and drawbacks. But what exactly is PPC advertising and what it can do to your business?

Business nowadays is doing different kinds of austerity measures when it comes to advertising their products and services. This is because of high rates of placing ads on print and on television. But there is a fast growing approach that businessmen can utilize to bring their services closer to the people and that is through Internet Marketing.

One tool that is causing internet marketing popularity is PPC advertising. This is a technique used in search engine marketing that requires one to pay a fee every time someone clicks an ad on your website. Usually this placement is done through a bidding process. If you are a top bidder for your keywords/phrases, you are sure to be on the number one spot on all search engines. Just be sure of the effectiveness of your ad copy to get the most number of clicks you need for your business.

Here are the benefits of PPC advertising are:

1. You need not be a genius in computer and technology to be able to run this ad campaign.
2. Immediate results are seen after a few days.
3. No need to make a website conform to the SEO rules.
4. Nothing to lose even if you do not top the pages of different search engines. You can still always choose PPC advertising.
5. You can make use any search engine available.
6. You can type in any keyword you like.

Cons of PPC advertising includes:

1. Fixed payments every month to the search engine you choose.
2. Pay for each click received by your website. At times, visitors are just competitors or people playing pranks on search engines. This hassle wastes money you put in to this advertising.
3. Inability to pay for the fees next month would mean removal of your website on the paid listings.
4. This advertising can only be used temporarily because it is difficult to handle in the long run.
5. Pay-per-click pricing can be costly for long periods of time, therefore, this should be stopped after an ad campaign.

But how exactly PPC advertising can increase traffic, leads and sales?

PRE-QUALIFIED TRAFFIC. All visitors of your website are already considered as a qualified consumer or buyer of your product. PPC advertising leads your customers to you for a lesser cost.

INSTANT EXPOSURE, IMMEDIATE PROFITS. PPC search engines enable you to get your desired results fast. They will have your website live within just a few hours which means immediate increase in sale.

CONSISTENT TOP LISTINGS. This is to get your website on top of the sponsored search results for free. You just have to choose the keywords related to your site and business and place them within your web pages. After this, you are done.

PPC advertising enables advertisers to control their advertising campaigns. Advertisers have effectively targeted their audience and set their own price per click. PPC advertising networks provide the platform to identify the desired audience by geographic setting, topic and industry. These networks have a list of websites of the publishers where the ads will be placed.

Tools are provided by the networks to check how the pay per click limit is working for a certain advertiser. If its still competitive, would it be even listed among the paid search lists or does it generate sales? Of course, if the advertiser made the highest bid, the better chances the ad will be seen in the search engine. These networks too provide protection for the advertisers against click fraud. This advertising set-up allows advertisers to set a daily budget for his ads, thus, less spending for unnecessary clicks. Advertiser will never go over his budget.

In PPC advertising, what are important are the keywords and phrases. You have to select at least ten "very specific" keywords that would give you the best traffic in the search. Then, write the ad creatively but straightforward. Tell the truth about your product or service and do not lie. Good thing if your product or service will not disappoint those that are relying on your ad's promise - but what if it did otherwise? Important too is the clarity of the ad. Do not use very vague languages. Include important details like the price.

You should also remember to budget your bids. Do not go overbidding because you will only lose your money and do not go so low that your ads will never get the chance to show up. Check your profit against your spending. If you see no progress then most likely you have to drop your ad campaign.

More and more advertisers have been using PPC advertising and it will continue to grow faster than any online advertising techniques. From revenues of $2.6 billion in 2004 to $5.5 billion in 2009, cost per click will dramatically go up as well from $0.29 to $0.36.

PPC advertising is new in online marketing and it is going to continue in the years to come. For advertisers, this means increase revenues with fewer advertising expenses, savings, more sales, good return of investment (ROI) and effective ad campaigns in the days to come.

Travel tips To Bulgaria

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About the county

Officially known as the Republic of Bulgaria or Bulgarian Republic, Bulgaria is a beautiful mountainous country lying in Balkan Peninsula in Southern Europe bordering the Black Sea to the east, Serbia and the Republic of Macedonia to the west, Romania to the north, Greece and Turkey to the south. Bulgaria also borders Turkey, Romania, Ukraine, Russia, and Georgia along the sea. The largest and the capital city is Sofia. The country may be very small in area but it is rich in ancient culture, picturesque locales, down to earth and friendly people who provide the warmth and hospitality of old days. Bulgaria is known as “Land of Roses” due to the largest production of roses here. Although Bulgaria is known mostly for its sea resorts much of the actual country can be explored in great mountain regions, with many ski resorts a perfect destination for skiers. With unique customs, spectacular crafts, colorful festivals, folklore and so on Bulgaria has it all to take the imagination of visitors by surprise and excitement.

Population & Languages

The population of Bulgaria is roughly 7.4 million and the official language being spoken is Bulgarian. Turkish and Roma are also spoken by considerable percentage of the population.

Electricity

The voltage is 230 V and the frequency is 50 Hz. The types of plugs used are Round pin attachment plug and "Schuko" plug and receptacle with side grounding contacts.

Geographic Location

It lies in Balkan Peninsula in Southern Europe bordering the Black Sea to the east, Serbia and the Republic of Macedonia to the west, Romania to the north, Greece and Turkey to the south. Bulgaria also borders Turkey, Romania, Ukraine, Russia, and Georgia along the sea. Bulgaria is strategically located near Turkish Straits making it the control point of key land routes connecting Europe to Middle East and Asia.

Climate

The climate of Bulgaria can be termed as temperate with hot and dry summers and cold and damp winters. Summer temperatures average around 75°F (24°C) and winter temperatures average about 32°F (0°C). The ideal time to visit Bulgaria is summer.

Local Customs

Like any other country Bulgaria has its own customs too and normal courtesies should be followed. Handshaking is customary. Dress should be conservative but can be casual. Souvenirs from home country are appreciated if invited to home. Here is Bulgaria, a nod of the head means ‘no’ and a shake of the head means ‘yes’. Tipping up to 10 to 12 percent is customary for all services including restaurants, bars, clubs, taxis etc.

Attractions

Sofia

* St. Sofia Church
* St. George Rotunda
* Alexander Nevsky Cathedral
* National Ethnographic Museum

Mountains
* Village of Momchilovtsi
* Pirin National Park
* Rila Monastery

Travel

By Air – The national airline of Bulgaria is Bulgaria Air. Other international airlines operating from Bulgaria include Bulgaria include Aeroflot, Air France, Alitalia, Austrian Airlines, British Airways, El Al Israel Airlines, KLM, LOT Polish Airlines, Lufthansa, MALEV Hungarian Airlines, Olympic Airlines and Swiss Air. Sofia International Airport EAD (SOF) is the biggest airport which is like six miles east of Sofia. Other international airport is Varna International Airport (VAR) located in the western outskirts of the city about five miles from Varna.

Sea - The important international ports are Bourgas and Varna along the Black Sea.

River – Ferries can cross into Romania from Vidin to Calafat.

By Rail – Sofia is connected to Budapest, Belgrade, Bucharest, Thessaloniki, Paris, Vienna, Munich and Berlin through frequent services of trains.

Duty Free Items

1. 200 cigarettes or 50 cigars or 250g of tobacco
2. 1 liter of spirits and 2 liter of wine; 50g of perfume and 100g of eau de toilette
3. Gifts and personal use items.

Prohibited Items

Un-canned goods, meat or dairy products, Narcotics, pornography, firearms, ammunition, weapons, eggs, plants, endangered species, fireworks and alcoholic beverages that contain more than sixty per cent alcohol.

The Most Under-Used Resource for Seniors and Caregivers

News about The Medicare Prescription Drug Plan Finder: The Most Under-Used Resource for Seniors and Caregivers, Article about The Medicare Prescription Drug Plan Finder: The Most Under-Used Resource for Seniors and Caregivers, Hot information about The Medicare Prescription Drug Plan Finder: The Most Under-Used Resource for Seniors and Caregivers. Enjoy!

Eldercare expert Esther Koch says the Medicare Prescription Drug Plan Finder can slash costs, save time, and reduce stress. Unfortunately, few seniors or caregivers know about it.

San Mateo, CA (PRWEB) November 25, 2008 -- The Annual Election Period for the Medicare Prescription Drug Program began on November 15 and runs through December 31. Eldercare expert Esther Koch says, "The biggest mistake I see every year is that seniors and their caregivers don't use, or more often don't know about, the Medicare Prescription Drug Plan Finder." She emphasizes, "Using the Drug Plan Finder to select a stand-alone Medicare Prescription Drug Plan will save days of time and worry, not to mention potentially hundreds to thousands of dollars."

The Medicare Prescription Drug Plan Finder is found at www.Medicare.gov. It allows seniors and their caregivers to easily compare the ~50 stand-alone drug plans available in most communities. It brings the comparison of plans to an apples-to-apples basis by providing total estimated annual cost by plan and sorting plans from least to most expensive. "I usually a see a spread of $1,000-$3,000 between plans, but I have seen ranges close to $10,000," says Koch. "Since these are cost ranges for the same set of drugs, that's how much money people are leaving on the table."

By entering ZIP code, drug names, dosage, and 30-day supply, the 5 least expensive plans will show up initially. You can display all plans, do side-by-side comparisons of 3 plans and drill down to obtain specific information including how to lower drug costs and drug plan quality rankings. The drug list can even be saved for later reference.

Koch believes that the Medicare Prescription Drug Plan Finder is so under-utilized that she's created a webinar to teach caregivers how to use it. The webinar is available on-demand along with an accompanying condensed electronic guide at https://EncoreLife.webex.com.

Esther Koch is available for interview. For more info contact: Lorna Garano lornagarano at gmail dot com, 510-922-9765.

ABOUT ESTHER KOCH & ENCORE MANAGEMENT:
Esther Koch is a gerontologist and eldercare advisor based in San Mateo, California. She is the founder and CEO of Encore Management which provides advisory services and educational products to assist Boomers with the range of issues associated with caring for an aging parent and their own aging. Koch is a Medicare Aging Network Partner with the Administration on Aging and the Centers for Medicare and Medicaid for the Medicare Prescription Drug Program. She was a delegate to the last White House Conference on Aging.

Koch received her graduate degree in gerontology from USC and is a member of the National Association of Professional Geriatric Care Managers, the Business Forum on Aging of the American Society on Aging and AARP. In addition to being a Stanford MBA, she is also a CPA and former Chief Financial Officer and PricewaterhouseCoopers tax professional. She left corporate America to pursue her passion for eldercare advocacy. Since then she has helped clients navigate the physical, financial, and emotional challenges of aging. Her media interviews have appeared on television, radio, and in print. Visit her at www.ENCOREmgmt.com.

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GM ends 9-year endorsement relationship with Tiger Woods

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DETROIT — As cash-strapped General Motors (GM) looks for ways to slice expenses, it's parting ways with long-time pitchman Tiger Woods.

The ailing auto giant said Monday that it will end its nine-year relationship with the world's No. 1 golfer Dec. 31. Woods' contract with GM was set to expire Dec. 31, 2009.

Woods has carried the Buick brand on his golf bag since 2000, and his most recent promotion was to caddie for a contest winner for nine holes at Torrey Pines, where Woods won the U.S. Open this summer for his 14th career major win.

In a statement, GM said the separation was "mutual and amicable" and that Woods had a "desire for more personal time."

The golf great, who still does endorsements for other brands, such as Gillette and Gatorade, had knee surgery earlier this year. And he and his wife are expecting a second child.

The latest five-year deal with GM was believed to be worth at least $7 million a year. Woods' agent at IMG, Mark Steinberg, said the decision to end the endorsement a year early was "absolutely mutual."

Woods has mainly touted GM's Buick brand. But even with the endorsement of the top-ranked golfer, Buick has hit some bumps. Sales are down 23.6% through the end of October compared with the period last year, according to industry tracking firm AutoData. The entire auto industry is down 14.6%.

The parting comes as GM tries to reverse its woeful financial performance. Earlier this month, it reported a $2.54 billion third quarter loss, and so far this year has lost $21.26 billion. CEO Rick Wagoner plans to cut $15 billion in structural costs, such as payroll and utilities.

Separate from that, GM has said its marketing department would cut 20% from its spending. The break with Woods falls under those cutbacks, says GM spokesman Pete Ternes.

GM will maintain its other golf-related tie-ins such as sponsorship of the Buick Open and the Buick Invitational. But it will cut spending during those events, says Ternes. For instance, it will reduce catering costs and limit the number of courtesy cars it provides for players.

The marketing department is looking at "anything (it) can do to help cash flow," Ternes says.

GM has also slashed spending on other big-name sports and entertainment events. After years of advertising on both the Super Bowl and Academy Awards, it will opt out of both next year.

GM's vice president for North American sales, Mark LaNeve, says the separation is the result of discussions earlier in the year and is not related to the company's campaign for $25 billion in loans from the federal government.

Woods has carried only two logos on his bag since he turned pro in August 1996. He was with Titleist through 1999 until Buick won a bidding war for its brand on a bag that gets more television time at tournaments than any other.

Woods has not played since season-ending knee surgery after winning the U.S. Open, and he is not expected to return until at least early March.

Steinberg said he would "expect there to be some exposure on the bag" when Woods next plays.

"I've got a few ideas, and we're in the process of working through that," he said.

Contributing: USA TODAY reporter Sharon Carty in Detroit; Associated Press.
Copyright 2008 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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Black Friday sales intensify in downturn

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NEW YORK (Reuters) – Black Friday, the traditional start to the U.S. holiday shopping season, means more to retailers this year as they struggle to win over consumers with a recession looming.

Black Friday falls on November 28, the day after the Thanksgiving holiday, and many stores have already begun advertising deep discounts to attract shoppers as early as midnight.

Retailers that fail to rack up sales during the three-day weekend face the prospect of clearing out merchandise at profit-crunching prices closer to Christmas.

"While Black Friday sales and promotions have been tremendously successful for the last few years, the day itself takes on a bit more importance when consumers are struggling," said Ellen Davis, spokeswoman for the National Retail Federation. "In a down economy, people are willing to get up at 3 a.m. and sit in a line outside a store."

Retailers ring up roughly 10 percent of total holiday sales during the three-day weekend, best known for the deals offered on Black Friday -- named for the days when store chains used to turn a profit for the year.

The weekend's results do not always indicate how overall holiday sales will fare, but with the United States likely in a consumer-led recession, it has added importance.

Consumers will look for bargain-basement prices to help meet austere budgets, while retailers from Wal-Mart Stores Inc to Saks Inc learn if they have the right products at the right prices.

"This year, the Black Friday weekend has profound impact on how consumers and, more importantly, how retailers are going to view the holiday season in totality," said Janet Hoffman, managing partner of Accenture Ltd's global retail practice.

MAKE OR BREAK?

The contracting U.S. economy has already slashed profits for many retailers and pushed some into bankruptcy, including electronics retailer Circuit City Stores Inc. Many view the entire holiday season as a make-or-break period.

"If Black Friday tends to be not as successful, then they're going to be stuck with more inventory and they're going to have to mark down further," said Erin Hershkowitz, a spokeswoman for the International Council of Shopping Centers.

Retailers have fretted about the upcoming holiday season since last year's holiday, when consumer spending began to crack under the weight of the slowing housing market.

The outlook for the consumer has only darkened this year, taking a turn for the worse in September when a financial crisis swept across the globe. In its wake, banks have tightened lending and cut credit -- severely limiting the ability of shoppers to spend.

Some analysts forecast that holiday sales, which include November and December, could even fall -- something that has not happened since the NRF began tracking the sales in 1992.

In response, retailers have been rolling out non-stop bargains. Wal-Mart offered 10 popular toys for $10 in October, Toys "R" Us has touted its "lowest prices of the season" and Gap Inc offered 30 percent off last weekend -- all well before Thanksgiving.

NRF's Davis said shoppers expect even more bargains and low prices during the Black Friday weekend.

"While retailers have already come out with a lot of sales and discounts, consumers have been trained that there is still something in retailers' bag of tricks," she said. "They know that retailers are planning something big for Black Friday."

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